Marketing students set new attendance record For months, Cindy Wadell and her sports marketing class have been learning about all facets of sports marketing. They have been working in conjunction with the women’s volleyball team, exploring marketing strategies and successfully raising attendance rates by more than 80 people. On Saturday night, the students saw their hard work pay off as more than 700 students and fans filled the Recreation and Athletic Complex to witness the women’s volleyball season finale. The class was armed with donated Mason apparel, free smoothie coupons and tickets to a Washington Wizards game and raffled off a flurry of prizes following the second set. Following the match, Wadell’s students set up an autograph session and invited children and fans of all ages to meet the team. Coming into the evening, a goal of 900 fans was set. Though their goal was not obtained, the 711 fans that piled into the gym shattered a previous record by more than 70 people. “I think it was definitely a huge success,” said Ludek Lhotsky, a student in the sports marketing class. Patriots miss tournament after heartbreaking loss A four set win over the Hofstra Pride on Friday night put […]
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