Photo courtesy of Pinkberry

Pinkberry, or “Crackberry,” as it is affectionately known by those who love it, is extending its reach from Los Angeles, Ca. to George Mason University’s backyard. The company is planning to open a new location in Fairfax.

The store is scheduled to open on Friday in Fairfax Corner, a location only four miles from George Mason University. According to CEO Ron Graves, Pinkberry is a frozen yogurt franchise famous for its combination of tart and sweet flavors.

For Graves, Fairfax was the perfect place to start expanding to the mid-Atlantic region.

“The Fairfax location is a great fit for the Pinkberry brand given the customer profile and proximity to shopping and restaurants,” said Graves.

Two members of the Alpha Omicron Pi sorority, sophomore music major Sarah Shapiro and senior communication major Emily Montgomery, are the main promoters for Pinkberry’s grand opening.

In preperation for the opening, Shapiro and Montgomery will be handing out ping pong balls across campus the day before the opening. These balls will contain codes used to win prizes ranging from an iPad to spa packages.

“I hope that Pinkberry will be a hot spot for Mason students. It’s not too far from our campus and it is a delicious, healthy refreshing snack option.”

Pinkberry has become a popular restaurant in Los Angeles, but Graves wanted to ensure his store would be of the highest quality before expanding to the Washington area.

“We are opening in D.C. now because we have found a great partner with relevant experience to bring the brand to the market in a way that matches [the] core values and quality standards,” says Graves.

For Graves, the next step is expansion.

“We have already signed a lease for our second location at 1211 Connecticut Ave. NW, where construction is set to begin in January,” said Graves. “But no additional locations have been announced yet.”

For more information on Pinkberry, including operating hours, locations and more, visit


1 Comment

  1. I love Pinkberry! Can’t wait!